An interactive journey across Midtjylland.
We were asked to create awareness around museums in Midtjylland. We used Instagram to create a journey, where people had to choose their own route through linked Instagram profiles.
How it works
- People meet the first profile that welcomes them, and encourage them to tap the image, and choose their route.
- They now encounter a part in time, and are encouraged to choose a museum – once again by tapping the image and moving on.
- This profile tells them a short story about the given museum. From here, it’s possible to go to the other museums or end the journey.
- The journey ends. From here, people can either go back to step 1. and try another route, or close Instagram an experience richer.
Collaborators
De Kulturhistoriske Museer i Holstebro
Strandingsmuseet
Hjerl hede
Holstebro museum
Museum Silkeborg
Museum Østjylland
Moesgaard Museum
ARoS
Museum JORN
Glasmuse-Ebeltoft
Heart
Den Gamle By
Struer Museum
Fængsels museet
Kvindemuseet Danmark
Silkeborg Bunkermuseum
Museum Skanderborg
Ringkøbing-Skjern Museum
Visitaarhus
Visit silkeborg
Visit herning
Visit randers
Visit Skanderborg
Visit horsens
Visit Djursland
Project Details
Client: Visit Aarhus
Date: 16 Apr 2018
Collaborators
De Kulturhistoriske Museer i Holstebro
Strandingsmuseet
Hjerl hede
Holstebro museum
Museum Silkeborg
Museum Østjylland
Moesgaard Museum
ARoS
Museum JORN
Glasmuse-Ebeltoft
Heart
Den Gamle By
Struer Museum
Fængsels museet
Kvindemuseet Danmark
Silkeborg Bunkermuseum
Museum Skanderborg
Ringkøbing-Skjern Museum
Visitaarhus
Visit silkeborg
Visit herning
Visit randers
Visit Skanderborg
Visit horsens
Visit Djursland
Project Details
Client: Visit Aarhus
Date: 16 Apr 2018
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