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An interactive journey across Midtjylland.

We were asked to create awareness around museums in Midtjylland. We used Instagram to create a journey, where people had to choose their own route through linked Instagram profiles.

How it works

  1. People meet the first profile that welcomes them, and encourage them to tap the image, and choose their route.
  2. They now encounter a part in time, and are encouraged to choose a museum – once again by tapping the image and moving on.
  3. This profile tells them a short story about the given museum. From here, it’s possible to go to the other museums or end the journey.
  4. The journey ends. From here, people can either go back to step 1. and try another route, or close Instagram an experience richer.


De Kulturhistoriske Museer i Holstebro


Hjerl hede

Holstebro museum

Museum Silkeborg

Museum Østjylland

Moesgaard Museum


Museum JORN



Den Gamle By

Struer Museum

Fængsels museet

Kvindemuseet Danmark

Silkeborg Bunkermuseum

Museum Skanderborg

Ringkøbing-Skjern Museum


Visit silkeborg

Visit herning

Visit randers

Visit Skanderborg

Visit horsens

Visit Djursland

Project Details

Client: Visit Aarhus
Date: 16 Apr 2018